John Sculley And David Steinberg Explain How Zeta Interactive Works with Big Brands to Track Engagement

John Sculley And David Steinberg Explain How Zeta Interactive Works with Big Brands to Track Engagement

By Matthew Lynley Last week we had a chance to sit down with the founders of Zeta Interactive, an online marketing service — which isn’t the first company that brought CEO David Steinberg and former Apple CEO John Sculley together. Zeta Interactive focuses on using data-mining and analytics to basically track where a customer came from. The example the pair used was tracking a car test drive from… Read More

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