Rakuten Buys Virtual Fitting Room Startup Fits.Me In A Fashion Commerce Play

Rakuten Buys Virtual Fitting Room Startup Fits.Me In A Fashion Commerce Play

By Ingrid Lunden,Natasha Lomas Rakuten — Japan’s answer to Amazon with e-commerce investments that stretch from digital media and e-commerce marketplaces through to social media and even transport apps — is making another acquisition to expand its holdings in the area of fashion. The company has acquired Fits.me, a startup founded in Estonia and now headquartered in London that develops “virtual… Read More

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