Snapchat Solicits Longer Content By Ditching Tap-And-Hold-To-Watch

Snapchat Solicits Longer Content By Ditching Tap-And-Hold-To-Watch

By Josh Constine Snapchat wasn’t built to be a mobile television but that’s what it’s become. Having to keep your finger held down on the screen to view worked fine when people were just sending 10 second private snaps. But now amateurs and budding social media stars alike are recording multi-minute stories each day. Plus, Snapchat’s monetization depends on people staying glued to… Read More

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