Taking The Mystery Out Of SDKs With Open Source

Taking The Mystery Out Of SDKs With Open Source

By Paul Müller Mobile SDKs are, for most publishers, a necessary evil. Whether you’re trying to integrate analytics, cross-promotion, tracking, monetization or payments, your first step is most often to inject a third-party SDK into your codebase. This much-maligned piece of software drives developers, operations and marketers alike up the wall. Are SDKs quite the dirty word, though? Read More

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